Midlife Changed

The Rules

Let's help you feel

like yourself again.

Midlife isn't just aging—it's a metabolic and hormonal shift.

Research shows up to 80% of women experience symptoms that impact weight, sleep, and quality of life. But most solutions treat only one piece of the problem.

This quiz helps you identify what your body actually needs.

Not sure where to start?
Take the free SHFT Midlife Quiz

to uncover what may be getting in your way—and where to focus first.

Midlife changes more than

you’ve been led to believe.

But you don't have to

figure it out alone.

Midlife can affect your:

Weight & metabolism

Energy & sleep

Mood & focus

Strength & confidence

Long-term health

Midlife

Changed
the Rules.

Let's help you feel like yourself again.

Not sure where to start?

Take the free SHFT Midlife Quiz to uncover what may be getting in your way—and where to focus first.

Midlife changes more than you’ve been led to believe. You don’t have to figure it out alone.

Midlife can affect your:

✓ Weight & metabolism

✓ Energy & sleep

✓ Mood & focus

✓ Strength & confidence

✓ Long term health

Created by Zen Burgos, MAPP, NBC-HWC

Evidence-based coaching for women navigating the metabolic and hormonal changes of midlife.

Why Everything Feels So Confusing

The problem isn't that there's no advice.

The problem is there's too much.

Nutrition.

Hormones.

Sleep.

Stress.

Strength training.

Mindset.

Gut health.

Supplements.

Medications.

Every expert stays in their lane.

Your body doesn't.

Midlife changes everything at once.

That's why SHFT brings the pieces together into one simple plan—so you can stop guessing and start making progress.

No email spam. No pressure. Just a personalized roadmap to help you decide what to focus on first.

Created by Zen Burgos, MAPP, NBC-HWC

Evidence-based coaching for women navigating the metabolic and hormonal changes of midlife.

One plan.

One coach.

One place to

move forward.

  • Science-backed coaching

  • Strength training that works for midlife

  • Hormone education—with access to licensed clinicians when appropriate

  • Nutrition that supports your metabolism.

  • Accountability that helps you stay consistent

  • A community of women who get it

Is SHFT Right For You?

SHFT is for women who...

Don't feel like themselves anymore.

Feel dismissed by "everything looks normal."

Keep doing "all the right things" but nothing works anymore.

Are exhausted by conflicting advice.

Are tired of gimmicks and want answers grounded in science.

Want one trusted roadmap instead of ten opinions.

Is SHFT Right For You?

SHFT is for women who...

Don't feel like themselves anymore.

Feel dismissed by "everything looks normal."

Have tried dieting harder.

Are exhausted by conflicting advice.

Want evidence instead of fads.

Want one trusted roadmap instead of ten opinions.

MEET YOUR COACH

Zen Burgos, Founder of SHFT Coaching

MEET YOUR COACH

Hi, I'm Zen.

For years, I helped other people get stronger. I owned a gym and was featured as a fitness trainer on Bravo TV, but nothing prepared me for what happened in midlife.

The workouts that had always worked stopped working. My energy wasn't the same. My body responded differently. And I realized the advice I'd trusted for years didn't fully explain what happens in midlife.

I refused to accept "it's just aging" was the full story. So I went back to school. I earned a Precision Nutrition certification, became a Certified Menopause Coaching Specialist and National Board Certified Health & Wellness Coach, and completed a Master's in Applied Positive Psychology.

Today, I help women stop blaming themselves and start making progress with a plan that finally makes sense.

I created SHFT because women shouldn't have to piece together advice from five different experts just to feel healthy again.

For years, I helped other people get stronger.

I owned a gym and was featured as a fitness trainer on Bravo TV.

Then my own body changed.

The workouts that had always worked stopped working.

My energy changed.

My body responded differently.

And I realized the advice I'd trusted for years didn't explain what women actually experience in midlife.

I refused to accept "it's just aging."

So I went back to school.

I earned a Precision Nutrition certification, became a Certified Menopause Coaching Specialist and National Board Certified Health & Wellness Coach, and completed a Master's in Applied Positive Psychology.

Today, I help women make sense of the changes they're experiencing so they can stop blaming themselves—and start moving forward with confidence.

That's why I created SHFT.

Because understanding changes everything.

When women know what's happening in their bodies, they stop trying harder—and start making progress.

Answer a few questions and receive your

personalized SHFT starting point in under two minutes.

Imagine Feeling Like Yourself Again...

  • Sleeping through the night more often.

  • Becoming stronger—in every sense of the word.

  • Feeling like your body is working with you instead of against you.

  • Feeling calmer.

  • Having a plan that finally makes sense.

  • Feeling hopeful about your future.

Ready to stop guessing?

Take the SHFT Midlife Quiz and discover the best place to begin.

Imagine Six Months From Now...

  • Sleeping through the night more often.

  • Feeling stronger every week.

  • Understanding your body instead of fighting it.

  • Feeling calmer.

  • Having a plan that finally makes sense.

  • Looking in the mirror and recognizing yourself again.

Imagine Six Months From Now...

  • Sleeping through the night more often.

  • Feeling stronger every week.

  • Understanding instead of fighting your body.

  • Feeling calmer.

  • Having a plan that finally makes sense.

  • Feeling hopeful about your future.

Ready to stop guessing?

Take the SHFT Midlife Quiz and discover the best place to begin.

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SHFT Coaching is a division of Zen Burgos LLC, a registered business entity.

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